We appointed renowned interior designer Faye Toogood to co-create our new store concept with our Creative Director Johnny Coca.
The store concept plays upon Mulberry's heritage-brand status by paying tribute to the raw power of the British landscape in all its forms.
- Faye Toogood
Inspired by painterly qualities of British landscapes and strong, but simple geometric forms, the design explores the beauty of contrasting materials, volumes, shapes, scales and sensibilities. The fresh, contemporary interior feels like a welcoming home - strikingly modern with a hint of heritage, the bold design creates a tactile universe where the brand can be discovered.
I wanted the new Mulberry stores to be immersive environments with the feel of a home, a place to go and explore the modern British identity of the brand.