Cookie Policy | Mulberry

Cookie Name

Purpose

__atuvc

The __atuvc cookie is created and read by JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated.

__utma

A ‘persistent’ cookie. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred.

__utmb and __utmc

These cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site.

__utmv

The __utmv cookie gets set on the your computer, so that Google Analytics knows how to classify that visitor. The __utmv cookie is a persistent, lifetime cookie.

__utmz

__utmz keeps track of where the visitor came from, what search engine was used, what link was clicked on, what keyword you used, and where they were in the world the website was accessed.

_ga

The _ga cookie is a first-party cookie that can only be accessed by the domain on which the JavaScript is run.

acceleratorSecureGUID

This is a session identifier.

mlbrSecureGUID

This is a secure session token.

NRAGENT

Stores a 16 character token identifier. This cookie is used to communicate between the New Relic server aggregating end user metrics and the agent(s) running in the associated web application.

ROUTEID

Apache Load Balancer cookie.

acceleratorSecureGUID

This is a secure session token.

mlbrSecureGUID

This is a secure session token.

__atuvc

The __atuvc cookie is created and read by JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated.

This is a third party re-targeting cookie placed by our partner MediaMath.

LinkSynergy

This is a third party re-targeting cookie plaved by our affiliate network partner LinkShare

_cs_id

This is a third party cookie placed by our partner ContentSquare

_cs_s

This is a third party cookie that contains the number of pageviews within the running session for our partner ContentSquare Solution

_cs_vars

This is a third party cookies used by our partner ContentSquare to record custom variables

_cs_ex

This is a third party cookies used by our partner ContentSquare to exclude some visitors from the collection

This is a third party cookie used by our partner ContentSquare to save the user consent to be tracked

This is a third party cookie used by our partner ContentSquare to exclude some visitors from the collection