Privacy Policy

EFFECTIVE DATE 18th July, 2016 

Mulberry Company USA Inc., 475 Park Avenue South, 19th Floor, New York,  New York, 10016, USA (“we” or “us”) are committed to protecting your privacy and meeting the requirements of applicable data protection legislation.

When you shop on (the Website) which we own and maintain, we require information to process your order, ensure safe and secure delivery, and to make your visit to the Website a more enjoyable shopping experience.

This policy (together with our Terms of use and our Cookie Policy) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

When you order from the Website, we will ask for your name, email address, delivery address, telephone number, credit or debit card number, registered address of the credit card (referred to on site as the “billing address”, credit card, CVC number the card's expiry date and a contact phone number for the registered address of the credit card. We and our partners will use these details to provide our and their services to you in fulfilling orders that you place with us. This may include us passing your information to our couriers in the event they need to contact you regarding your delivery and us passing your details to recognised credit checking agencies and/or credit card companies to assess your credit authorisation.

We may also obtain and use information about you as a result of authentication or identity checks (including your IP address). We do not sell, trade or rent your personal information to other companies outside of our group of companies. We do not share personal information with third parties for those third parties’ own direct marketing purposes.

Any data we do collect is used by us to help make the shopping experience we provide as enjoyable as possible and improve any future shopping experiences you have with us, and to send you details of any services or offers which we think might be of interest to you. We may contact you by email, telephone or by post with marketing information, but only if you have registered with us for such information and we will cease to do so if you later inform us that would not like to receive such information.

We reserve the right to pass you data to law enforcement or other third parties as we feel is necessitated by applicable law or your failure to comply with law or our terms and conditions. We further reserve the right to pass your details to third parties in the event that sell our business or assets provided that any new buyer will promptly notify you of details of their privacy policy and consent options.

Finally, we may also collect anonymised details about visitors to the Website for the purposes of aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymised details we collect for these purposes.

By using our Website, you consent to the collection and use of this information by us, and also acknowledge and agree that we shall not be held responsible for any unauthorised use, distribution, damage or destruction of personal data, except to the extent that we are required to accept such responsibility.

Reasons for collecting personal data

(1) Personal data you share with us

We use the personal data you share with us in order to perform our obligations under any contract we have with you, and specifically to:

  • provide you with our products and to fulfil orders that you place with us on our Website or on our App;
  • create and help you manage your Mulberry account;
  • allow you to return your Mulberry product, if you change your mind;
  • respond to your questions and requests; and
  • send you information on any changes we make to our policies or terms.

Where you have given us your consent to contact you, we will use your personal data to:

  • send you newsletters, marketing communications, products update and suggestions on how to care for your Mulberry product;
  • contact you to invite you to special events;
  • send you an invite to our sample sale if you have subscribed to it; and
  • notify you of other Mulberry products we think you might like based on your previous purchases.

You can withdraw your consent at any time.

We use our legitimate interests to enhance your customer experience and provide the best in class service; therefore we will:

  • remind you of what you may be missing if you have put items in your "Shopping Bag" on the Website or App and then abandoned them;
  • send you surveys for feedback on our services to enhance your customer experience; and
  • keep track of your requests and interactions with our customer service, via LiveChat, telephone calls or direct email.

(2) Personal data we collect about you

We use the personal data we collect about you for our legitimate interests so that we can:

  • tailor the way that you interact with us in the future, such as tailoring certain emails and also show you certain adverts, products or offers in which we think you may be interested, both on our Website and App and on certain third party websites (including on social media);
  • analyse how our Website and App are used, so that we can constantly improve the services that we offer;
  • analyse your feedback, and understand your expectations on our products or services to optimize your customer experience;
  • record CCTV footage of our premises and visitors for the security and safety of all our staff, visitors and products; and
  • retain preferences and other personal data or information disclosed during conversations in store or over the telephone to ensure the best customer experience.

Not all of the information used for these purposes is "personal data"; some of it is anonymised or used on an aggregate basis.

(3) Personal data we receive from other sources

We use the personal data we receive from other sources for our legitimate interests so that we can develop an understanding of what people think about our products and services, so that we can constantly improve them.

If you have opted-in for marketing communications from one of our Mulberry franchise partners, this includes an opt-in for marketing communication from us. You can change your preferences at any time by contacting us on, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online Mulberry account “My Mulberry”.

Sharing of personal data

We may share your personal data with the following third parties:

  • other companies in the Mulberry group for operational and business reasons, and if you have agreed they can send you marketing e-mails;
  • service providers who help us to operate our Website and App, fulfil your orders and deliver our products to you; for example, credit reference agencies, couriers, payment providers, IT support and so on;
  • market research and customer survey companies to help us develop and improve your customer experience. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from disclosing or sharing this information with anyone other than Mulberry;
  • fulfilment companies to send mailing to your postal address if you have consented to receive mailings; and
  • certain regulatory bodies, government and enforcement agencies, if we need to do so or are requested to do so.

We will also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our Website and App are being used, how well our advertising works and how we can improve; to provide ad measurement services and to target advertising (and in some cases, we may allow those third parties to collect and receive data themselves for these purposes, which they may also collect from elsewhere on the internet and other apps). This information is collected using cookies and other similar technologies. You can find more information on what cookies and technologies are used, how they are used, and your options for changing how we use them in the section below on "Cookies" and in our Cookies Policy.

If we decide to sell or buy any parts of our business, we may also need to share your personal data with the buyer of those parts of the business. In those circumstances, we will make sure that any new buyer will promptly give you details of how they will use your personal data, and your options for changing that.

We will not sell your personal data to any third party.

Receiving contact from Mulberry & changing contact preferences

From time to time, we will send you aftercare e-mails relating to your Mulberry product.

Where you have consented, we will also send you e-mails with information in relation to any products which are similar to your Mulberry product, and which we think you might like.

When you sign up to one of our 'waitlists' for a Mulberry product that is not yet available, we will send you an e-mail to let you know when that product becomes available, but we will not send you any any marketing communications as a result of this subscription.

We will only send you e-mails with information in relation to any other products, special offers or competitions, if you have agreed that we can (sometimes referred to as an "opt-in"). You can sign up to receive communications by e-mail, by post, by text/SMS or by telephone call about our new collections, exclusive online offers and events.

We will also only share your personal data with third parties (including companies in the Mulberry group) for them to send you marketing e-mails or communications, if you have agreed that we can send you such communications.

In any case, you can ask us to change your communications preferences or to stop contacting you at any time, by contacting us on, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online Mulberry account “My Mulberry”.

Transfers of personal data outside the European Economic Area

The data that we collect from you may be transferred to, and stored at, a destination outside the U.S.

It may also be processed by staff operating outside the U.S, who work for us or for one of our suppliers, group companies or franchisees. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your data transmitted to the Website and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Security of personal data

We care about your personal data and know that you trust us to keep it secure.

We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website or App (for example, for your “My Mulberry” account), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Personal data and your rights

You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

You also have the right to access any personal data that we hold about you. To prevent fraudulent access, we shall require you to provide suitable ID to confirm who you are, before we provide any personal data to you.

If you have an online customer account, you can amend or update your information by logging into “My Mulberry” on the Website or App and amending your details as appropriate.

If you have created a customer account in-store, you can amend or update your information by contacting us on, or by calling us on +44 (0) 1761 234 273.

In any cases, if you would like to update, correct or access the personal data we hold about you, please contact us on, or by calling us on +44 (0) 1761 234 273.

If you wish us to erase your personal data or restrict our processing of your personal data please contact our customer service on or call us on +44 (0) 1761 234 273.To prevent fraudulent requests, we shall ask you to provide suitable ID to confirm your identity before we erase any personal data.

Third party sites

Our Website and App may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.


Our Website and App use cookies to collect information about you, including some personal data. "Cookies" are small data files which are placed on your device via your web browser when you visit the Website, or via the App. Any personal data collected by those cookies will be used in accordance with this privacy policy.

You can find more information on what cookies we use, how we use them, and your options for changing how we use them in our Cookies Policy.

How We Respond to “Do Not Track” Signals

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, our Website does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track” please visit


Our Website and App are not directed at, nor do we knowingly collect personal data from, people under the age of 13.

If you are a child, please do not attempt to register for a Mulberry product, or otherwise provide us with any personal data.


From time to time we may make changes to this privacy policy. If we decide to do so we will post the changes on our Website and on the App so that you are always aware of what personal data we collect about you, and how we use it. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.

This privacy policy was last updated in May 2018. Please check back regularly to keep informed of updates to this privacy policy.

Promotions & Competitions

National Emergencies Trust
  • This initiative will run until 24th April
  • The 15% donation will be made on all full price sales made via UK, ex-VAT, carriage and refunds
  • There is maximum contribution of £75,000


“Style a Mulberry Bag” Competition (the “Competition”)

Terms & Conditions Acts of “Style a Mulberry Bag” Competition (the “Competition”)

By taking part in this Competition you, the entrant (“the Entrant”), agree to be bound by these terms and conditions ("the Terms and Conditions"). Promotional materials relating to the Competition, including all information on how to take part in the Competition, also form part of these Terms and Conditions. In the event of any conflict between any terms referred to in such promotion materials and the Terms and Conditions, the Terms and Conditions take precedence.

  • The competition begins at 7:00 CST on Friday 14h September 2020 and closes at 19:00 CST on Thursday 30th September 2020.
  • The promoter of this competition is Mulberry Trading (Shanghai) Co Limited. of Shop no. 309, Plaza 66, No. 1266, West Nanjing Road, Jing’an District, Shanghai, 20041 (“Mulberry”)
  • To participate in this Competition, Entrants must style their outfit with a Mulberry bag and take a photo. They must then follow Mulberry England’s Weibo account, and then post their photo in the comments using the hashtag #Mulberry活出彩.
  • The 30 entrants will be selected as winners (The Winners) and will win a RMB 200 coupon each (The Prizes) and the entrant with the most liked photo (The Winners) will receive a leather bracelet, a tote bag and a coupon worth RMB 200 coupon (The Prizes).
  • The Winners will be contacted via Weibo direct message. The winners will also be announced on Mulberry England’s Weibo account on the 30th September.
  • No purchase is necessary to enter the competition.
  • There is no prize for the Entrant.
  • Mulberry is not responsible for late, lost, incomplete, inaccurate, or damaged entries.
  • Each Entrant ID could only win one Prize.
  • Mulberry’s decision on the winning entrant is final and there is no prize for the Entrant.
  • Except otherwise stated in these terms and conditions, normal Mulberry terms and conditions apply to the prize and the collection of any data.
  • If the Winner does not contact Mulberry in accordance with these Terms and Condition within 10 days of Mulberry posting the Winners’ name on Weibo, Mulberry reserves the right to withhold the Prize and draw a new Winner.
  • Delivery of the prize must be to a single provided address and may take 3-4 weeks following winner selection. The recipient shall be responsible for any import duties and may need to provide additional information if requested.
  • Mulberry may wish to use the Winners' and/or the Entrants’ names and the submitted photos, for editorial and publicity purposes on the Mulberry website, Mulberry Tmall Flagship store, Mullberry’s Weitao, blog, email, social media or printed communications and it is a condition of entry to this competition by the Entrant, and receipt of the Prize by the Winner that you each agree to this use of your name, photograph and relevant information in this way.
  • The prize is not transferrable and there is no cash alternative.
  • The prize received as the prize cannot be exchanged or refunded via the website or stores.
  • The prize won as part of the prize cannot be sold for commercial gain via any re-seller or re-selling website.
  • This competition is open to everyone over the age of 18 years old, except for employees within the Mulberry group of companies, participating or associated companies and promotions agencies, and the families of the any of the above. When contacted the winner will be required to provide evidence of being over 18 years old.
  • Mulberry reserves the right to modify, cancel, terminate or suspend the competition in whole or in part, at its sole discretion, if it believes the competition is not capable of being conducted as specified within these Terms and Conditions or in accordance with all applicable laws or regulations, or in the event of a virus, a computer bug or unauthorized human intervention or any other cause that is beyond the reasonable control of Mulberry that could corrupt or affect the administration, security, impartiality or normal course of the competition. Neither Mulberry nor any of its subsidiary or affiliated companies are responsible for any condition, circumstances, losses, failures, or delays caused by events beyond its or their reasonable control.
  • Entry to this Competition and these Terms and Conditions are governed by the laws of China and the exclusive jurisdiction of the courts of China shall apply.
Terms of use
  • All intellectual property rights in this application, including but not limited to any text, image, design, music, software or any other materials (including but not limited to copyright and trademark rights), are owned by or are licensed to Mulberry. or its affiliates. You may not copy, download, or use the text, images, designs, music, software or any other material for any purpose other than that permitted by the application and for the purpose of the activity.
  • Mulberry reserves the right, but does not have the duty to examine any user's upload or transmission of any text, photo, audio or video records or any other material, and Mulberry is not responsible for, nor has any legal responsibility or liability for such matters. Mulberry is not responsible for any lost or damaged entries, technical issues with the application or internet, or if the application is not available for use. By using this application, you acknowledge and warrant that any text, image, audio or video recordings or other materials uploaded or sent by you will not infringe or invade the rights of any third party or violate the law and regulations of any country and you indemnify Mulberry and its affiliates in relation to any such claims and any damage or loss suffered as a result of your violation of the terms of use. Please see Mulberry’s privacy policy ( for details as to how Mulberry stores and uses your personal data.