Privacy Policy

At Mulberry, we are committed to protecting your privacy and meeting the requirements of applicable data protection legislation. This privacy policy explains the following areas:

  • personal data collected by Mulberry;
  • reasons for collecting personal data;
  • sharing of personal data;
  • receiving contact from Mulberry and changing contact preferences;
  • transfer of personal data outside of the United Kingdom ("UK") and the European Economic Area (“EEA”);
  • security of personal data;
  • personal data and your rights;
  • retention of personal data;
  • third party sites;
  • cookies;
  • children;
  • survey; and
  • changes.

When we talk about "personal data" in this policy, we mean any information which could be used to identify you, either directly or indirectly, for example in combination with any other information we may hold about you.

This privacy policy covers our use of your personal data which we collect about you during any interaction you may have with us. It covers the collection of personal data in-store, via the Mulberry website (www.mulberry.com) (the "Website"), via the Mulberry mobile application (the "App"), via our customer feedback survey or market research, from competition entry and from our pages on third party social media channels such as Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube and so on. For further information on the personal data we collect about you, please see the "Personal Data collected by Mulberry" section below.

In this privacy policy, when we refer to "we", "us" or "our", we mean Mulberry Company (Sales) Limited of The Rookery, Chilcompton, Bath, Somerset, BA3 4EH, England. We are the data controller of the personal data that we collect from you.

In certain situations, another company within the Mulberry group of companies (“Mulberry Group”) may be the data controller, such as the Mulberry company in the territory in which you live, or a subsidiary or sister company which carries out a specific role for Mulberry. The same policy shall apply to any other company within the Mulberry Group which may collect, control or process your data.

We take security of your personal data seriously and the General Data Protection Regulations (“GDPR”) and comply with both UK GDPR and EU GDPR.

Please read this privacy policy carefully to understand our practices regarding your personal data. If you have any questions, comments, concerns or complaints about any aspect of this privacy policy, please contact our Customer Care team on customercare@mulberry.com or call us on +44 (0) 1761 234 273.

We do have a data protection representative based in the EEA responsible for EU GDPR who can be contacted through EUdatarepresentative@mulberry.com. However, if you are located outside of the UK, we suggest that you still contact our Customer Care team as set out above in the first instance as they will be able to assist you.

If you remain unhappy with a response you receive from us you can also refer to your data protection regulator – in the UK it is the Information Commissioner’s Office (ICO) (www.ico.org.uk/concerns). For other EEA countries see https://edps.europa.eu.

Personal data collected by Mulberry

We will collect and use the following categories of personal data about you:

(1) Personal data you share with us

When you order from us, either on the Website or on the App, when you register for a Mulberry account, when you sign up to our mailing lists (eg. news, product updates, sample sale), or when you complete one of our customer feedback surveys or enter a competition, we may ask for (one or more of) your name, title, gender, date of birth, email address, delivery address, telephone number, credit or debit card number, registered address of the card (referred to on the Website and App as the “billing address”), CVC number, the card's expiry date and a contact phone number for the registered address of the card.

(2) Personal data we collect about you in our stores

If you visit one of our Mulberry stores:

  • you will be asked if you would like to provide your name, title, date of birth, e-mail address, postal address or phone number;
  • we may also collect additional personal data in our client books such as your nationality, your occupation, the company you work for, your children’s names, your interests, your clothing and shoes sizes, and your product preferences;
  • you will be asked whether you agree to receive marketing communications via email, phone call, SMS or post, each channel separately; and
  • for security reason, you will be filmed by our CCTV system, when visiting our premises

(3) Personal data we collect about you

We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you use our Website and App. We may collect:

  • IP address;
  • MAC address;
  • other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and
  • location information.

We collect some of this information using cookies. You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on "Cookies" and in our Cookies Policy.

(4) Personal data we receive from other sources

When you interact with us, or use any of our pages on social media sites, such as Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube, Google+, Weibo and WeChat, we may collect information about you which could include personal data, for example, when you "Like" a post on our Facebook page, or "Follow" us on X (formerly Twitter). Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use social media sites, to make sure that you are happy with them.

Reasons for collecting personal data

(1) Personal data you share with us

We use the personal data you share with us in order to perform our obligations under any contract we have with you, and specifically to:

  • provide you with our products and to fulfil orders that you place with us on our Website or on our App;
  • create and help you manage your Mulberry account;
  • allow you to return your Mulberry product, if you change your mind;
  • respond to your questions and requests; and
  • send you information on any changes we make to our policies or terms.

Where you have given us your consent to contact you, we will use your personal data to:

  • send you newsletters, marketing communications, products update and suggestions on how to care for your Mulberry product;
  • contact you to invite you to special events;
  • send you an invite to our sample sale if you have subscribed to it; and
  • notify you of other Mulberry products we think you might like based on your previous purchases.

You can withdraw your consent at any time.

We use our legitimate interests to enhance your customer experience and provide the best in class service; therefore we will:

  • remind you of what you may be missing if you have put items in your "Shopping Bag" on the Website or App and then abandoned them;
  • send you surveys for feedback on our services to enhance your customer experience; and
  • keep track of your requests and interactions with our Customer Care, via LiveChat, telephone calls or direct email.

(2) Personal data we collect about you

We use the personal data we collect about you for our legitimate interests so that we can:

  • tailor the way that you interact with us in the future, such as tailoring certain emails and also show you certain adverts, products or offers in which we think you may be interested, both on our Website and App and on certain third party websites (including on social media);
  • analyse how our Website and App are used, so that we can constantly improve the services that we offer;
  • analyse your feedback, and understand your expectations on our products or services to optimize your customer experience;
  • record CCTV footage of our premises and visitors for the security and safety of all our staff, visitors and products; and
  • retain preferences and other personal data or information disclosed during conversations in store or over the telephone to ensure the best customer experience.

Not all of the information used for these purposes is "personal data"; some of it is anonymised or used on an aggregate basis.

(3) Personal data we receive from other sources

We use the personal data we receive from other sources for our legitimate interests so that we can develop an understanding of what people think about our products and services, so that we can constantly improve them.

If you have opted-in for marketing communications from one of our Mulberry franchise partners, this includes an opt-in for marketing communication from us. You can change your preferences at any time by contacting us on customercare@mulberry.com, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online Mulberry account “My Mulberry”.

Sharing of personal data

我们可能会不时向您发送有关 Mulberry 产品的售后电子邮件。

我们还可能向您发送与您购买的 Mulberry 产品类似、并且我们认为您可能会喜欢的任何产品信息的相关电子邮件。 当您在我们的 Mulberry 产品“等候名单”中登记了某个缺货产品，在该产品到货时，我们将会发送电子邮件通知您。

如果您同意我们给您发送电子邮件（有时也称为“订阅”），我们将仅向您发送包含与任何其他产品、特殊优惠或竞赛活动相关信息的电子邮件。 您可以在“Mulberry 更新”页面 进行登记，以（通过电子邮件或邮寄方式）接收有关我们的新产品系列、网上专享优惠与活动的通知。

在您同意的情况下，我们还会与第三方（包括 Mulberry 集团旗下的公司）共享您的个人数据，以方便他们向您发送营销电子邮件。

如果您已在我们注册了账户，并且在本网站或应用程序上购物时曾将商品放入您的“购物袋”中但随后又放弃购买，我们可能会向您发送电子邮件，提醒您可能错过的商品。

在任何情况下，您都可通过发送邮件至 enquiries@mulberry.com 或拨打电话 +44 (0) 1761 234 273 联系我们、或使用每封电子邮件中的退订选项随时要求我们停止联系您。

我们在何处使用您的个人数据？

我们所收集的关于您的个人数据可能会被传输至欧洲经济区（简称“EEA”）以外的国家/地区并由我们或任何我们与之共享您的个人数据的第三方在当地进行访问、使用或存储。

我们将确保，我们或这些第三方对您个人数据的任何传输行为均遵守适用于我们的法律。 在任何情况下，对您个人数据的传输、访问和使用将继续受本隐私政策的管辖。

您提交您的个人数据，即表示您同意在 EEA 境外对您个人数据进行此类传输、访问和使用。

我们如何保护您的个人数据？

我们重视您的个人数据，并且知道您相信我们可以保证它的安全。

我们采用恰当的技术和组织措施（包括加密）来保护您的个人数据，并定期对其进行检查。

遗憾的是，通过互联网进行的个人数据传输并非完全安全。 尽管我们将尽最大努力保护您的个人数据，但无法保证通过互联网传输您个人数据的安全性。

如果我们已为您提供（或您已选择）密码，让您能够访问本网站或应用程序的特定区域（例如，针对您的 Mulberry 账户），则您应负责对该密码保密。 我们恳请您切勿与任何人分享您的密码。

您拥有哪些与您的个人数据相关的权利？

您有权要求我们对为您免费持有、过时或不正确的个人数据进行更新与纠正；

您还有权访问我们所持有的关于您的任何个人数据。

如果您想要更新、纠正或访问我们所持有的关于您的个人数据，请发送邮件至 enquiries@mulberry.com 或拨打电话 +44 (0) 1761 234 273 联系我们。

第三方网站

我们的网站和应用程序可能包含由第三方运营的其他网站和社交媒体网站的链接。 请注意，我们无法控制这些第三方网站如何收集和使用您的个人数据。 这些第三方网站可能有自己的隐私政策。 您应始终对您所访问的每个网站认真阅读其隐私政策。

Cookie

我们的网站和应用程序使用 Cookie 来收集关于您的信息，包括某些个人数据。 “Cookie”是在您访问本网站时通过您的网页浏览器或通过应用程序放置在您的设备中的小型数据文件。 我们将根据本隐私政策使用这些 Cookie 所收集的任何个人数据。

您可在下文的“Cookie”部分及我们的 Cookie 政策 中了解关于我们使用何种 Cookie、如何使用 Cookie 以及您在修改我们使用 Cookie 的方法方面的选择权等更多信息。

儿童

我们的网站和应用程序并不面向 13 岁以下的人士开放，我们也不会蓄意收集 13 岁以下的人士的个人数据。

如果您是儿童，请不要尝试注册购买 Mulberry 产品，或向我们提供任何个人数据。

本隐私政策的变更

我们可能会不时修改本隐私政策。 如果我们决定对该政策进行修改，将在本网站及应用程序上公布变更内容，以便您始终知晓我们会收集关于您的哪些个人数据以及我们如何使用这些数据。 如果我们需要修改本隐私政策，我们会将变更详情通过电子邮件发送给您，并且/或者要求您确认是否乐意接受变更。