Mulberry's early collections was famed for their interpretation of a particular strand of Britishness, namely, the English country lifestyle, which was soon adopted in town as well. Roger sourced saddlery leather, gathered sample of quilted fishing bags, leather-trimmed waistcoats and poacher jackets, and used these as inspiration.

At only 26 Roger was made the Chairman of the London Designer Collection. Shortly after, he met Monty, a house model for Dior. Once married they epitomised the cool English couple of the day, featuring in Mulberry advertising and editorial. Roger's attitude was to create not just a Mulberry lifestyle that everyone could be part of.