Cookie Policy

Please note that the Mulberry website (the "Website") and the Mulberry mobile application (the "App") use cookies.

This cookies policy describes;

  • what cookies are;
  • why we use them;
  • which cookies we use; and
  • how you can manage cookies used on our Website and App.

What are cookies?

Cookies are small text files which are placed on your device via your browser when you visit the Website or use the App. Some cookies that we use may collect personal data about you. In our privacy policy, we explain what "personal data" is, what personal data we collect about you and how we use it. You can find more general information about cookies at: www.allaboutcookies.org.

Why do we use cookies?

Cookies do lots of different jobs on the Website and on the App. We want you to understand the different types of cookies that we use on the Website and on the App.

Generally, the cookies used on our Website and on the App perform up to four different functions:

1. Strictly necessary cookies

These are cookies which are strictly necessary for us to provide a service requested by you, or to comply with legal requirements.

We use a number of these 'strictly necessary' cookies. For example, these types of cookies provide the necessary security that your visit to the Website or App requires, help ensure the content of the pages you request load quickly and remember which Mulberry products you wish to buy when you put them in your 'Shopping Bag'. Without these cookies, some of the services that you have asked for cannot be provided.

We want you to understand these types of cookies, and why we use them, but we don't need to get your consent to use them on the Website or the App, because we use these cookies only to provide you with services that you have requested.

2. Performance cookies

These cookies collect anonymous information about the web pages you visit.

We use these cookies to collect information about how visitors use the Website and the App. For example, which pages our visitors go to most often, and if they get error messages on those pages.

These performance cookies don't collect personal data (as defined in our privacy policy) – all information they collect is aggregated and anonymous. The information gathered is only used to improve how the Website or the App work.

3. Functionality cookies

These cookies remember your choices to improve your experience of the Website and the App.

We use these cookies to allow the Website and the App to remember choices you make. For example, remembering your username, your language, the region you are in, and changes you make to various other parts of the Website or the App which you can customise. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit us.

4. Targeting, advertising and third party cookies and similar technologies

We allow third party cookies, web beacons and similar technologies, placed by our re-targeting and advertising partners, to track your browsing habits on our Website and App (and also elsewhere on the internet and other apps) so that we can later show you targeted ads on other websites (including on social media sites) which we hope are relevant to your interests. For example, if you viewed pages on our Website or App relating to a particular product, you may be later be shown one of our advertisements relating to these or similar products when you are viewing pages on another website (including on social media sites) or app. These types of cookies, web beacons and similar technologies and the information they collect are also used to limit the number of times you see these advertisements, as well as to help measure the effectiveness of our advertising campaigns and to provide other measurement services.

We also allow third party cookies, placed by our affiliate network partner(s), to record information about third party links or adverts that you may have clicked on directly before browsing on our Website and then making a purchase. These partners do not collect any personal data from which they would be able to identify you.

Which cookies do we use?

The table below explains what cookies we use on the Website and the App, and the reasons why we use them:

Cookie Name

Purpose

__atuvc

The __atuvc cookie is created and read by JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated.

__utma

A ‘persistent’ cookie. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred.

__utmb and __utmc

These cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site.

__utmv

The __utmv cookie gets set on the your computer, so that Google Analytics knows how to classify that visitor. The __utmv cookie is a persistent, lifetime cookie.

__utmz

__utmz keeps track of where the visitor came from, what search engine was used, what link was clicked on, what keyword you used, and where they were in the world the website was accessed.

_ga

The _ga cookie is a first-party cookie that can only be accessed by the domain on which the JavaScript is run.

acceleratorSecureGUID

This is a session identifier.

mlbrSecureGUID

This is a secure session token.

NRAGENT

Stores a 16 character token identifier. This cookie is used to communicate between the New Relic server aggregating end user metrics and the agent(s) running in the associated web application.

ROUTEID

Apache Load Balancer cookie.

acceleratorSecureGUID

This is a secure session token.

mlbrSecureGUID

This is a secure session token.

__atuvc

The __atuvc cookie is created and read by JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated.

mt_misc and uuid

This is a third party re-targeting cookie placed by our partner MediaMath.

LinkSynergy

This is a third party re-targeting cookie plaved by our affiliate network partner LinkShare

How can you manage cookies on our website?

Cookies do lots of important jobs on the Website and on the App. However, you are able to disable cookies used on the Website and on the App, if you would like to. If you do so, you may find that certain parts of the Website or the App do not work at all, or do not work correctly.

You can disable and/or delete all types of cookies by using your browser settings. Cookies are generally easy to disable and/or delete but how you do so varies from browser to browser. The "help" function within your browser should tell you how to do it. The best way may be to close your browser and then search for "cookie folder" or "cookie manager" or simply "cookie". Further information on deleting or controlling cookies is also available on www.allaboutcookies.org and www.aboutads.info/choices.

Changes

From time to time, we may make changes to this cookies policy. If we decide to do so, we will post the changes on our Website and on our App, so that you are always aware of what cookies we use and how we use them. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.

Contact details

If you have any questions, comments or requests relating to our use of cookies, then please contact our Customer Services team on enquiries@mulberry.com or +44 (0) 1761 234 273.

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