Cookie Policy

Please note that our Website use cookies. This cookie policy describes how we deploy and uses cookies on www.mulberry.com (the "Website"), including helping to explain what cookies are, why we use them and how you can manage the use of cookies.

What are cookies?

Cookies are small text files which are sent to your browser when you visit the Website. When you re-visit the Website, cookies allow the Website to recognise your browser.

Cookies are useful because they help us make your website experience more enjoyable. They allow us to recognise your device (e.g. your PC, laptop or mobile device) so that we can tailor your experience of the Website.

Cookies do not typically identify you as an individual, just the device you are using. You can find out more about cookies at: www.allaboutcookies.org

Why do we use cookies?

Cookies do lots of different jobs on the Website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, and letting us analyse how well each Website is performing so we can improve your experience.

We want you to understand the different types of cookies that we use on the Website. Some of these cookies are essential to the operation of the Website. Others are not essential, but help to improve the Website by collecting anonymous user information, or try and improve your experience of the Website by remembering your choices.

Generally, the cookies used on our website perform up to four different functions:

1. Strictly necessary cookies

These cookies enable services you have specifically asked for.

We use a number of cookies which are essential to the operation of the Website. For example, these types of cookies provide the necessary security that your visit to the Website requires and help ensure the content of the pages you request load quickly. Without these cookies, some of the services that you have asked for cannot be provided.

We want you to understand these essential cookies, and why we use them, but we don't need to get your consent to use them on the Website as we use these cookies only to provide you with services that you have requested.

2. Performance cookies

These cookies collect anonymous information about the web pages you visit.

We use these cookies to collect information about how visitors use the Website. For example, which pages our visitors go to most often, and if they get error messages on those pages.

These performance cookies don't collect information that identifies you as an individual – all information they collect is aggregated and anonymous. The information gathered is only used to improve how the Website works.

3. Functionality cookies

These cookies remember your choices to improve your experience of the Website.

We use these cookies to allow the Website to remember choices you make. For example, remembering your username, your language, the region you are in, and changes you make to various other parts of the Website which you can customise. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit us.

4. Re-targeting and affiliate cookies

We allow third party cookies, placed by our re-targeting partner(s), to track your browsing habits on our Website so that we can later show you advertising on other websites which we hope is relevant to your interests. For example, these cookies may remember that you viewed pages on our Website relating to a particular product. Based on that information, you may later be shown one of our advertisements relating to these or similar products when you are viewing pages on another website. These types of cookies are also used to limit the number of times you see these advertisements as well as to help measure the effectiveness of advertising campaigns. We also allow third party cookies, placed by our affiliate network partner(s), to record information about third party links or adverts that you may have clicked on directly before browsing on our Website and then making a purchase. These partners do not collect any personal data from which they would be able to identify you.

Which cookies do we use?

The table below explains the cookies we use on the Website and why:

Cookie Name

Purpose

__atuvc

The __atuvc cookie is created and read by JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated.

__utma

A ‘persistent’ cookie. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred.

__utmb and __utmc

These cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site.

__utmv

The __utmv cookie gets set on the your computer, so that Google Analytics knows how to classify that visitor. The __utmv cookie is a persistent, lifetime cookie.

__utmz

__utmz keeps track of where the visitor came from, what search engine was used, what link was clicked on, what keyword you used, and where they were in the world the website was accessed.

_ga

The _ga cookie is a first-party cookie that can only be accessed by the domain on which the JavaScript is run.

acceleratorSecureGUID

This is a session identifier.

mlbrSecureGUID

This is a secure session token.

NRAGENT

Stores a 16 character token identifier. This cookie is used to communicate between the New Relic server aggregating end user metrics and the agent(s) running in the associated web application.

ROUTEID

Apache Load Balancer cookie.

acceleratorSecureGUID

This is a secure session token.

mlbrSecureGUID

This is a secure session token.

__atuvc

The __atuvc cookie is created and read by JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated.

mt_misc and uuid

This is a third party re-targeting cookie placed by our partner MediaMath.

LinkSynergy

This is a third party re-targeting cookie plaved by our affiliate network partner LinkShare

How can you manage cookies on our website?

Cookies do lots of important jobs on the Website and help to make your online experience more personal and more enjoyable. However, you are able to disable our cookies if you choose. If you do so, you may find that certain parts of the Website do not work at all, or do not work correctly.

You can disable and/or delete all types of cookies by using your browser settings. Cookies are generally easy to disable and/or delete but how you do so varies from browser to browser. The "help" function within your browser should tell you how to do it. The best way may be to close your browser and then search for "cookie folder" or "cookie manager" or simply "cookie".

You may also be able to disable certain third party cookies via mechanisms those third parties make available of direct you to.

Changes

Any changes we may make to our policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or post.

Contact details

If you have any questions, comments or requests relating to our use of cookies, then please contact our Customer Services team.

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