At Mulberry, we are committed to protecting your privacy and meeting the requirements of applicable data protection legislation. This privacy policy explains the following areas:
- personal data collected by Mulberry;
- reasons for collecting personal data;
- sharing of personal data;
- receiving contact from Mulberry and changing contact preferences;
- transfer of personal data outside of the United Kingdom ("UK") and the European Economic Area (“EEA”);
- security of personal data;
- personal data and your rights;
- retention of personal data;
- third party sites;
- cookies;
- children; and
- changes.
When we talk about "personal data" in this policy, we mean any information which could be used to identify you, either directly or indirectly, for example in combination with any other information we may hold about you.
This privacy policy covers our use of your personal data which we collect about you during any interaction you may have with us. It covers the collection of personal data in-store, via the Mulberry website (www.mulberry.com) (the "Website"), via the Mulberry mobile application (the "App"), via our customer feedback survey or market research, from competition entry and from our pages on third party social media channels such as Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube and so on. For further information on the personal data we collect about you, please see the "Personal Data collected by Mulberry" section below.
In this privacy policy, when we refer to "we", "us" or "our", we mean Mulberry Company (Germany ) GmbH (registration number HRB 134563 B Amtsgericht Charlottenberg Berlin) with registered address of Innere Kanalstraße 15, 50823 Köln, Germany. We are the data controller of the personal data that we collect from you.
In certain situations, another company within the Mulberry group of companies (“Mulberry Group”) may be the data controller, such as the Mulberry company in the territory in which you live, or a subsidiary or sister company which carries out a specific role for Mulberry. The same policy shall apply to any other company within the Mulberry Group which may collect, control or process your data.
We take security of your personal data seriously and the General Data Protection Regulations (“GDPR”) and comply with both UK GDPR and EU GDPR.
Please read this privacy policy carefully to understand our practices regarding your personal data. If you have any questions, comments, concerns or complaints about any aspect of this privacy policy, please contact our Customer Care team on enquiries@mulberry.com or call us on +44 (0) 1761 234 273.
We do have a data protection representative based in the EEA responsible for EU GDPR who can be contacted through EUdatarepresentative@mulberry.com. However, if you are located outside of the UK, we suggest that you still contact our Customer Care team as set out above in the first instance as they will be able to assist you.
If you remain unhappy with a response you receive from us you can also refer to your data protection regulator – in the UK it is the Information Commissioner’s Office (ICO) (www.ico.org.uk/concerns). For other EEA countries see https://edps.europa.eu.
Personal data collected by Mulberry
We will collect and use the following categories of personal data about you:
(1) Personal data you share with us
When you order from us, either on the Website or on the App, when you register for a Mulberry account, when you sign up to our mailing lists (eg. news, product updates, sample sale), or when you complete one of our customer feedback surveys or enter a competition, we may ask for (one or more of) your name, title, gender, date of birth, email address, delivery address, telephone number, credit or debit card number, registered address of the card (referred to on the Website and App as the “billing address”), CVC number, the card's expiry date and a contact phone number for the registered address of the card.
(2) Personal data we collect about you in our stores
If you visit one of our Mulberry stores:
- you will be asked if you would like to provide your name, title, date of birth, e-mail address, postal address or phone number;
- we may also collect additional personal data in our client books such as your nationality, your occupation, the company you work for, your children’s names, your interests, your clothing and shoes sizes, and your product preferences;
- you will be asked whether you agree to receive marketing communications via email, phone call, SMS or post, each channel separately; and
- for security reason, you will be filmed by our CCTV system, when visiting our premises
(3) Personal data we collect about you
We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you use our Website and App. We may collect:
- IP address;
- MAC address;
- other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and
- location information.
We collect some of this information using cookies. You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on "Cookies" and in our Cookies Policy.
(4) Personal data we receive from other sources
When you interact with us, or use any of our pages on social media sites, such as Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube, Google+, Weibo and WeChat, we may collect information about you which could include personal data, for example, when you "Like" a post on our Facebook page, or "Follow" us on X (formerly Twitter). Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use social media sites, to make sure that you are happy with them.
为何收集这些个人数据？
(1) 您与我们共享的个人数据
我们使用您与我们共享的个人数据实现以下目的：
- 为您提供我们的产品并履行您在我们的网站或应用程序上向我们下达的订单；
- 创建并帮助您管理您的 Mulberry 账户；
- 允许您在一旦改变主意的情况下退回 Mulberry 产品；
- 响应您的提问和请求；
- 向您发送最新消息以及关于如何护理 Mulberry 产品的建议；
- 基于您之前的购买记录，向您通知我们认为您可能会喜欢的其他 Mulberry 产品；
- 提醒您可能会错过的那些您曾在网站或应用程序上放入“购物袋”中但随后又放弃购买的产品；及
- 向您发送我们对政策或条款所做的任何变更的相关信息。
(2) 我们收集的关于您的个人数据
我们使用我们所收集的关于您的个人数据实现以下目的：
- 定制今后您与我们进行交互的方式，以便我们定制某些电子邮件以及在我们的网站和应用程序以及某些第三方网站（包括社交媒体）上向您展示某些我们认为您可能会感兴趣的广告、产品或优惠；及
- 分析我们网站和应用程序的使用情况，以便我们可以持续改善所提供的服务。
并不是所有用于上述目的的信息都是“个人数据”；有些信息是匿名的，或是用于整合用途的。
(3) 我们从其他来源获取的个人数据
我们使用从其他来源获取的个人数据来了解人们对我们产品和服务的看法，以便我们可以持续改善这些方面。
Receiving contact from Mulberry & changing contact preferences
From time to time, we will send you aftercare e-mails relating to your Mulberry product.
Where you have consented, we will also send you e-mails with information in relation to any products which are similar to your Mulberry product, and which we think you might like.
When you sign up to one of our 'waitlists' for a Mulberry product that is not yet available, we will send you an e-mail to let you know when that product becomes available, but we will not send you any marketing communications as a result of this subscription.
We will only send you e-mails with information in relation to any other products, special offers or competitions, if you have agreed that we can (sometimes referred to as an "opt-in"). You can sign up to receive communications by e-mail, by post, by text/SMS or by telephone call about our new collections, exclusive online offers and events.
We will also only share your personal data with third parties (including companies in the Mulberry Group) for them to send you marketing e-mails or communications, if you have agreed that we can send you such communications.
In any case, you can ask us to change your communications preferences or to stop contacting you at any time, by contacting us on customercare@mulberry.com, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online Mulberry account “My Mulberry”.
Transfers of personal data outside the UK and/or European Economic Area
The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the UK and/or outside the European Economic Area ("EEA"), either by us or by any of the third parties with whom we share your personal data.
We will make sure that any transfer of your personal data by us or by those third parties, complies with the laws which apply to us. In any case, the transfer, access and use or storage of your personal data will continue to be governed by this privacy policy.
Security of personal data
We care about your personal data and know that you trust us to keep it secure.
We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.
Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website or App (for example, for your “My Mulberry” account), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Personal data and your rights
You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.
You also have the right to access any personal data that we hold about you. To prevent fraudulent access, we shall require you to provide suitable ID to confirm who you are, before we provide any personal data to you.
If you have an online customer account, you can amend or update your information by logging into “My Mulberry” on the Website or App and amending your details as appropriate.
If you have created a customer account in-store, you can amend or update your information by contacting us on customercare@mulberry.com, or by calling us on +44 (0) 1761 234 273.
In any cases, if you would like to update, correct or access the personal data we hold about you, please contact us on customercare@mulberry.com, or by calling us on +44 (0) 1761 234 273.
If you wish us to erase your personal data or restrict our processing of your personal data please contact our Customer Care on customercare@mulberry.com or call us on +44 (0) 1761 234 273.To prevent fraudulent requests, we shall ask you to provide suitable ID to confirm your identity before we erase any personal data.
Third party sites
Our Website and App may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.
Cookies
Our Website and App use cookies to collect information about you, including some personal data. "Cookies" are small data files which are placed on your device via your web browser when you visit the Website, or via the App. Any personal data collected by those cookies will be used in accordance with this privacy policy.
You can find more information on what cookies we use, how we use them, and your options for changing how we use them in our Cookies Policy.
Children
Our Website and App are not directed at, nor do we knowingly collect personal data from, people under the age of 13.
If you are a child, please do not attempt to register for a Mulberry product, or otherwise provide us with any personal data.
Changes
From time to time we may make changes to this privacy policy. If we decide to do so we will post the changes on our Website and on the App so that you are always aware of what personal data we collect about you, and how we use it. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.
This privacy policy was last updated in March 2025. Please check back regularly to keep informed of updates to this privacy policy.