Datenschutzrichtlinien

We will collect and use the following categories of personal data about you:

(1) Personal data you share with us

When you order from us, either on the Website or on the App, when you register for a Mulberry account, when you sign up to our mailing lists (eg. news, product updates, sample sale), or when you complete one of our customer feedback surveys or enter a competition, we may ask for (one or more of) your name, title, gender, date of birth, email address, delivery address, telephone number, credit or debit card number, registered address of the card (referred to on the Website and App as the “billing address”), CVC number, the card's expiry date and a contact phone number for the registered address of the card.

(2) Personal data we collect about you in our stores

If you visit one of our Mulberry stores:

you will be asked if you would like to provide your name, title, date of birth, e-mail address, postal address or phone number;
we may also collect additional personal data in our client books such as your nationality, your occupation, the company you work for, your children’s names, your interests, your clothing and shoes sizes, and your product preferences;
you will be asked whether you agree to receive marketing communications via email, phone call, SMS or post, each channel separately; and
for security reason, you will be filmed by our CCTV system, when visiting our premises

(3) Personal data we collect about you

We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you use our Website and App. We may collect:

IP address;
MAC address;
other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and
location information.

We collect some of this information using cookies. You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on "Cookies" and in our Cookies Policy.

(4) Personal data we receive from other sources

When you interact with us, or use any of our pages on social media sites, such as Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube, Google+, Weibo and WeChat, we may collect information about you which could include personal data, for example, when you "Like" a post on our Facebook page, or "Follow" us on X (formerly Twitter). Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use social media sites, to make sure that you are happy with them.

Reasons for collecting personal data

(1) Personal data you share with us

We use the personal data you share with us in order to perform our obligations under any contract we have with you, and specifically to:

provide you with our products and to fulfil orders that you place with us on our Website or on our App;
create and help you manage your Mulberry account;
allow you to return your Mulberry product, if you change your mind;
respond to your questions and requests; and
send you information on any changes we make to our policies or terms.

Where you have given us your consent to contact you, we will use your personal data to:

send you newsletters, marketing communications, products update and suggestions on how to care for your Mulberry product;
contact you to invite you to special events;
send you an invite to our sample sale if you have subscribed to it; and
notify you of other Mulberry products we think you might like based on your previous purchases.

You can withdraw your consent at any time.

We use our legitimate interests to enhance your customer experience and provide the best in class service; therefore we will:

remind you of what you may be missing if you have put items in your "Shopping Bag" on the Website or App and then abandoned them;
send you surveys for feedback on our services to enhance your customer experience; and
keep track of your requests and interactions with our Customer Care, via LiveChat, telephone calls or direct email.

(2) Personal data we collect about you

We use the personal data we collect about you for our legitimate interests so that we can:

tailor the way that you interact with us in the future, such as tailoring certain emails and also show you certain adverts, products or offers in which we think you may be interested, both on our Website and App and on certain third party websites (including on social media);
analyse how our Website and App are used, so that we can constantly improve the services that we offer;
analyse your feedback, and understand your expectations on our products or services to optimize your customer experience;
record CCTV footage of our premises and visitors for the security and safety of all our staff, visitors and products; and
retain preferences and other personal data or information disclosed during conversations in store or over the telephone to ensure the best customer experience.

Not all of the information used for these purposes is "personal data"; some of it is anonymised or used on an aggregate basis.

(3) Personal data we receive from other sources

We use the personal data we receive from other sources for our legitimate interests so that we can develop an understanding of what people think about our products and services, so that we can constantly improve them.

If you have opted-in for marketing communications from one of our Mulberry franchise partners, this includes an opt-in for marketing communication from us. You can change your preferences at any time by contacting us on customercare@mulberry.com, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online Mulberry account “My Mulberry”.

We may share your personal data with the following third parties:

other companies in the Mulberry Group for operational and business reasons, and if you have agreed they can send you marketing e-mails;
service providers who help us to operate our Website and App, fulfil your orders and deliver our products to you; for example, credit reference agencies, couriers, payment providers, IT support and so on;
market research and customer survey companies to help us develop and improve your customer experience. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from disclosing or sharing this information with anyone other than Mulberry;
fulfilment companies to send mailing to your postal address if you have consented to receive mailings; and
certain regulatory bodies, government and enforcement agencies, if we need to do so or are requested to do so.

We will also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our Website and App are being used, how well our advertising works and how we can improve; to provide ad measurement services and to target advertising (and in some cases, we may allow those third parties to collect and receive data themselves for these purposes, which they may also collect from elsewhere on the internet and other apps). This information is collected using cookies and other similar technologies. You can find more information on what cookies and technologies are used, how they are used, and your options for changing how we use them in the section below on "Cookies" and in our Cookies Policy.

If we decide to sell or buy any parts of our business, we may also need to share your personal data with the buyer of those parts of the business. In those circumstances, we will make sure that any new buyer will promptly give you details of how they will use your personal data, and your options for changing that.

We will not sell your personal data to any third party.

Receiving contact from Mulberry & changing contact preferences

From time to time, we will send you aftercare e-mails relating to your Mulberry product.

Where you have consented, we will also send you e-mails with information in relation to any products which are similar to your Mulberry product, and which we think you might like.

When you sign up to one of our 'waitlists' for a Mulberry product that is not yet available, we will send you an e-mail to let you know when that product becomes available, but we will not send you any marketing communications as a result of this subscription.

We will only send you e-mails with information in relation to any other products, special offers or competitions, if you have agreed that we can (sometimes referred to as an "opt-in"). You can sign up to receive communications by e-mail, by post, by text/SMS or by telephone call about our new collections, exclusive online offers and events.

We will also only share your personal data with third parties (including companies in the Mulberry Group) for them to send you marketing e-mails or communications, if you have agreed that we can send you such communications.

In any case, you can ask us to change your communications preferences or to stop contacting you at any time, by contacting us on customercare@mulberry.com, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online Mulberry account “My Mulberry”.

Transfers of personal data outside the UK and/or European Economic Area

The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the UK and/or outside the European Economic Area ("EEA"), either by us or by any of the third parties with whom we share your personal data.

We will make sure that any transfer of your personal data by us or by those third parties, complies with the laws which apply to us. In any case, the transfer, access and use or storage of your personal data will continue to be governed by this privacy policy.

Security of personal data

We care about your personal data and know that you trust us to keep it secure.

We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website or App (for example, for your “My Mulberry” account), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

第三方网站

我们的网站和应用程序可能包含由第三方运营的其他网站和社交媒体网站的链接。请注意，我们无法控制这些第三方网站如何收集和使用您的个人数据。这些第三方网站可能有自己的隐私政策。您应始终对您所访问的每个网站认真阅读其隐私政策。

Cookie

我们的网站和应用程序使用 Cookie 来收集关于您的信息，包括某些个人数据。 “Cookie”是在您访问本网站时通过您的网页浏览器或通过应用程序放置在您的设备中的小型数据文件。我们将根据本隐私政策使用这些 Cookie 所收集的任何个人数据。

您可在下文的“Cookie”部分及我们的 Cookie 政策中了解关于我们使用何种 Cookie、如何使用 Cookie 以及您在修改我们使用 Cookie 的方法方面的选择权等更多信息。

儿童

我们的网站和应用程序并不面向 13 岁以下的人士开放，我们也不会蓄意收集 13 岁以下的人士的个人数据。

如果您是儿童，请不要尝试注册购买 Mulberry 产品，或向我们提供任何个人数据。

本隐私政策的变更

我们可能会不时修改本隐私政策。如果我们决定对该政策进行修改，将在本网站及应用程序上公布变更内容，以便您始终知晓我们会收集关于您的哪些个人数据以及我们如何使用这些数据。如果我们需要修改本隐私政策，我们会将变更详情通过电子邮件发送给您，并且/或者要求您确认是否乐意接受变更。