Mulberry is committed to stopping the production and sale of counterfeit products. In addition, we take the safety and security of those who wish to purchase genuine Mulberry products very seriously. We are more than aware of the growing problem of counterfeit websites that appear online selling illegally produced Mulberry products, and want to take this opportunity to offer important advice on how to avoid these websites and their poor quality, imitation goods.
We currently have a select number of outlet stores, mainly in the UK, that sell products from past collections. The stores are roughly a year behind the retail full-price stores, which is roughly equivalent to two of our seasons. You can find out more about these stores by visiting www.mulberryfactoryshop.com.
It is important to know that we have no outlet stores online. So, if you see any websites trading under such a name or masquerading as such, you should treat them as counterfeit and avoid them.
You should also be aware that although Mulberry vigorously pursues any counterfeit sites it finds or is informed of, it is known that counterfeit resellers regularly change the name of the websites and URLs they trade through to then re-enter the counterfeit marketplace under a different identity, so please remain aware and be vigilant. Below, we outline some ways to help you identify and avoid counterfeit goods and sellers.
What are counterfeit goods?
The official definition of a counterfeit product is ‘something that has been made in imitation so as to be passed off fraudulently or deceptively as genuine’.
Counterfeit goods are sold under false pretences and are poorly produced, of bad quality and often faulty. Producers of counterfeit goods illegally make use of the Mulberry name, logo, and imagery to deceive consumers into believing they are purchasing genuine Mulberry products.
The production and sale of counterfeit goods is against the law. Unfortunately, a consequence of the purchase of them is that it funds further production and deception.
Why should I care?
Counterfeiters are criminals and often have links to other fraudulent organisations that commit identity theft and other equally serious crimes. Purchasing products online or otherwise can expose consumers to identity and credit card theft through unprotected payment transaction methods that leave personal details unsecured.
Counterfeit products are often sold at high prices in order to make them seem genuine, but in reality they are almost always of poor quality. A common problem is that the product never arrives and the consumer then finds that there is no mechanism in place to contact the seller or obtain a refund.
The images used to represent the products rarely reflect what the counterfeit products actually look like: in other words, what you see is not always what you get. More seriously, producers of counterfeit products do not abide by the law or adhere to ethical and fair practices. As such they may be involved with child labour and running sweatshop work environments in order to make the greatest possible profit. Counterfeiters are often also engaged in other forms of criminal activity, and may have links to organised crime networks and in some cases to terrorist groups. Purchasing from their websites funds these activities.
How do I recognise a counterfeit Mulberry product?
The only way to avoid unwittingly purchasing a counterfeit Mulberry product is to buy from authorised Mulberry stores or recognised stockists. For a list of Mulberry stores please see our Store Locator, or contact Mulberry Customer Services who will be able to give advice on your nearest stockist.
Online, Mulberry should only be purchased from the authorised website or from a reputable wholesale partner site. Auction sites such as eBay are not able to guarantee the authenticity of products bought on their site, and Mulberry is unable to authenticate products bought by this method.
We would advise that you are always vigilant when browsing for Mulberry products using search engines. Search engine providers do not monitor the sites they display and as a result, the search listings are not guaranteed to be authentic or safe.
The following advice remains painfully accurate: if it seems too good to be true, it probably is. Mulberry