Designer Pudsey is a campaign to raise money for UK-based charity Children in Need. Last year it raised over £50,000 through auctioning the exclusively designed Pudseys.
This year even more brands have participated, and our creative director Emma Hill jumped at the chance to create another Mulberry Pudsey.
Emma said: “The 2012 Mulberry’s Pudsey was inspired by our English luxury heritage and history of leather craftsmanship. He was lovingly made at our UK factory, The Rookery in Somerset, out of the softest Suede! His super-cute features were hand-stitched by our careful craftsmen and women, with a love heart nose and smile. He also wears a Small Bryn as a classic satchel, with a specially modified strap to fit him just so. Inside the bag is a longer strap so Pudsey’s owner can share!”